Engelbert Humperdinck’s “Ten Guitars” might surprise you. Released in 1967 as the B-side to his international hit “Release Me,” the song found unexpected and enduring fame in New Zealand. Here’s the surprising story of a song that transcended its origins.

“Ten Guitars” was a catchy tune, a stark contrast to the melancholic “Release Me.” Its upbeat tempo and prominent guitar work resonated with New Zealand radio programmers. They began favoring “Ten Guitars” over the A-side, aligning perfectly with the popular “Maori strum” guitar technique. This local preference sparked a phenomenon.

Despite being written for a British crooner, “Ten Guitars” took on a life of its own in New Zealand. Its infectious energy made it a staple at backyard gatherings and sing-alongs. The song transcended genre, with countless covers by pop, rock, and even country artists emerging over the years.

The song’s popularity cemented its status as a beloved folk song. Its cultural significance grew, with some even calling it New Zealand’s “unofficial national anthem.” Engelbert Humperdinck himself has expressed surprise and delight at the song’s enduring legacy in the country, often performing it twice during his tours – once for himself and once for the enthusiastic Kiwi audience.

So, the next time you hear “Ten Guitars,” remember its surprising journey. It’s a testament to the power of music to transcend borders and resonate with a culture in unexpected ways.

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