We’ve Only Just Begun by The Carpenters: A Timeless Ballad of Love and Hope

Many songs evoke a sense of nostalgia, taking us back to a simpler time. But some melodies capture a more universal feeling: the thrill of anticipation for what lies ahead. The Carpenters’ “We’ve Only Just Begun” is such a song. Released in 1970, this enduring classic has become synonymous with new chapters, fresh starts, and the boundless potential that lies before us.

While the song may now be a staple of wedding playlists and graduation ceremonies, its origins are quite unique. Believe it or not, “We’ve Only Just Begun” was originally crafted for a television commercial! In the early days of 1970, California’s Crocker National Bank sought to connect with a younger demographic. They commissioned songwriter Paul Williams to create a jingle that would resonate with this audience. The result? A simple yet powerful melody paired with lyrics that spoke of embarking on a new journey, hand-in-hand with someone special. The commercial, featuring a young couple embarking on their married life, resonated deeply with viewers.

However, there was a twist. The song itself was so catchy and heartfelt that it transcended the confines of a mere advertisement. While references to the bank were deliberately omitted for wider appeal, the core message of the song remained. “We’ve Only Just Begun” spoke of the promise held within new beginnings, the exciting unknown that awaits us as we step into the next chapter.

Interestingly, the song’s path to mainstream success wasn’t straightforward. The initial recording by Smokey Roberds under the pseudonym “Freddie Allen” failed to gain traction. It was Richard Carpenter, one half of the iconic brother-sister duo, who recognized the song’s potential after seeing the commercial. He tracked down Williams and secured the rights to record a full-length version. With Karen Carpenter’s signature vocals and Richard’s lush arrangements, “We’ve Only Just Begun” was born anew.

The song’s impact is undeniable. It soared to the top of the charts, earning a place on Rolling Stone’s prestigious list of “The 500 Greatest Songs of All Time.” More importantly, it became an anthem for a generation embarking on new adventures, be it starting a family, graduating from college, or simply venturing out into the world. The enduring popularity of “We’ve Only Just Begun” is a testament to the power of music to capture a universal human experience – the exhilarating anticipation of what the future holds.

Video